JOHN LOBB AW17 LCM PRESENTATION

A pleasure to be asked by John Lobb to shoot their AW17 presentation at London Collection Men's last week.

Paula Gerbase, Lobb's creative director enlisted the services of the brilliant Robert Storey to realise her vision at the beautiful and well hidden Hollybush Gardens gallery in Clerkenwell.

Video, light and sound worked together to embody a contemporary journey which echoed that of the River Nene and evoked the unique process of tanning leather. Modernising the experience through graphic lines of steel troughs and cantilevered wooden plinths, guests were encouraged to discover the collection in this hyper modernised yet intimate presentation for LCM.

Thanks to John Lobb, Paula Gerbase, Robert Storey and Laura Holmes production.