JOHN LOBB

'SPRING WALK' SS18

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'SPRING WALK' SS17

‘I wanted to explain where I was coming from with my direction for the brand.
It seemed relevant to get people to put one foot in front of the other, connect with the earth and interact with each other in nature, rather than in a showroom in a city.’

Paula Gerbase.

 

To present the S/S 2017 offering, she took fashion editors to Dartmoor. ‘I wanted to immerse people in what Lobb would have seen when he journeyed to London,’ she says. ‘And I wanted to explain where I was coming from with my direction for the brand.
It seemed relevant to get people to put one foot in front of the other, connect with the earth and interact with each other in nature, rather than in a showroom in a city.’

Six plinths displaying the S/S 2017 collection were placed along a route that started at Two Bridges, in the heart of Dartmoor, and meandered eight miles north. Gerbase introduced further examples of her tensile construction. ‘What I’ve achieved with this advanced way of making welted shoes is a lighter and more flexible shoe,’ she explains. ‘We travel a lot, men travel a lot.’ (She won’t comment on whether there are plans at John Lobb to introduce a women’s collection – she wears men’s.) ‘I have created something that provides comfort from the first wear, but you can replace the sole and your shoes will last a lifetime if you care for them properly.’

Taken from Wallpaper.com.


SS16 LOOK BOOK

John Lobb has produced the finest men's shoes and boots since 1849.

The shoes are still handmade the traditional way, with 190 steps and several weeks involved in the production of each pair.

I have worked with John Lobb since 2014 on various projects. Under the Artistic Direction of Paula Gerbase the standards unbelievably high and it has been an enjoyable experience which I feel has benefited my product photography. 


Working Hands

'Working Hands' at the John Lobb factory in Northampton. 


'IN DETAIL'

 

A series of images produced of the Spring Summer 2016 collection for a social network campaign. 

We took each style and focused on three particular details so that when each style was featured the three details from that model would align, this shows a selection of frames.


 

Paula Gerbase

Press portrait of John Lobb Artistic Director, Paula Gerbase.


The Making of 'The Fowey'

Documented the 'hand making' of the 2015 limited edition, Fowey from start to finish, printed in a booklet supplied with each pair.

Fowey is the John Lobb limited edition shoe for 2015. This single eyelet ankle boot is crafted from two pieces of museum calf leather, with the primary seams sewn entirely by hand. Crafted on the 8695 last, it features an elegant almond shaped toe and sits on our Prestige sole which can be identified by its finely wheeled welts, hand sculptured waists, tapered heels and rounded sole bottoms. The complexity of this boot is such that it takes six weeks of highly skilled craftsmanship to create a single pair, with only 1000 being produced, each coming with its own unique number stamped to the sole.
The Fowey in Navy Museum Calf.

The Fowey in Navy Museum Calf.