Menswear brand 'Cutters Line' celebrates a contemporary approach to the traditional values of the craftsman as designer & maker.
Its aim is to deliver a range of menswear pieces that speak for themselves through the blend of design research, development, sophistication of cut, and quality of manufacture.
Drawing on an extensive knowledge of historical utility-wear and the manufacturing processes used, each unique product represents the simplicity and function of this minimal aesthetic.
Designed and hand-crafted in the UK, Cutters Line products are made to the highest standard and are available in limited quantities.
I was approached by CUTTERS LINE to produce their very first Campaign, which due to budget restrictions would also double as the 'look book'.
I had been wanting to push my style and challenge myself for a while, I felt this was the opportunity to experiment and take a risk.
Shot at midnight onward at The South Gare in Redcar, I really wanted to capture the ambiance and earliness of the 'industrial glow' on a night. With the collection being entirely black I felt this would marry well and bring more intrigue and interest to the story.